It’s always most important to base all your Google marketing decisions upon what returns the highest return on investment (ROI), not whether your marketing reaches everyone in the search engine marketing world. That being said, have you ever wondered just how much of the PPC market you are saturating with your Adwords advertising? Tracking that […]

These days it’s a popular thing, particularly among real estate agents, to go bashing pay-per-click as a legitimate marketing strategy. Two of the most popular criticisms I hear are that PPC does not generate a significant amount of traffic, and that landing pages don’t perform better then if we just sent all the traffic to […]

In my line of work, you get a lot of people who are very anxious about their marketing; when are their ads serving, how frequently, for what terms, etc. I’ve had clients that have told me that they check out their ads throughout the day to make sure that they are where they ‘need to […]

Marc Rasmussen’s fascinating blog post on his recent real estate SEO struggles with Google is a must-read for anyone doing real estate website optimization. It shows how you can really get caught with your pants down if you engage in linking schemes. And it also demonstrates how difficult it is to get your clients back […]

If you aren’t already using social bookmarking sites like Digg to advertise your great blog postings, then you might as well be writing your entries on a barn wall in rural Iowa with a red Sharpie because no one will read it. No matter how good a writer you are, most stuff will lose its […]

I moonlight as a singer/songwriter in the Los Angeles area. As an SEO/PPC expert, I’ve always wondered if setting up a Google Adwords content network campaign might be an effective way to get some new ears on my music. So today I embark on a SEM experiment that targets the fans I want to get. […]

After countless hours in the studio, slaving away with high-dollar producers to perfect our website’s new jingle, I proudly present the final product to you in Google video format. You can read the lyrics below if you care to and sing along, I mean of course you will because who wouldn’t want to in an […]

If you aren’t using Archive.org while performing your domain name SEO research, then you certainly should be… or maybe not for long? It looks like some clever chap has found a way through robots.txt to undermine the Internet Archive Wayback Machine so that the site history cannot be viewed. I won’t go into too much […]

It’s hilarious to me that the Google Search Appliance looks like a rack mounted The Cheat. For those of you who are unfamiliar with Google’s partnership with Dell to distribute enterprise level search solutions using Google’s algorithms, they have been making a splash in server rooms all over the place. On the Google Blog, they […]

When Your Widget Leads Don’t Pan Out
So you’re in the big business of fine widgets. Fine, pricey widgets! And you’ve spent a great deal of time and resources towards your comprehensive online marketing campaigns to make sure that your brand of widgets receives a steady source of traffic from the search engines. And because […]