We received the official answer to “How Do I Permanently Remove Client Accounts From Google Adwords?” straight from Google via a support email:
“I’m happy to assist you removing client accounts from your My Client Center. First, I recommend unlinking your client accounts from your My Client Center, then replying to this email with an explicit […]

You’re a busy small business owner, or a really aggressive do-it-yourselfer. You know the value of using search engine marketing (SEM) to instantly promote your products and services. You spend a great deal of time working with it. And you’ve probably heard about the certification programs Google and Yahoo have, but might not be sure […]

If you take a close look at your company’s PPC accounts and the way they are currently configured, most of you are probably not getting even close to the max ROI, and there’s a lot of things we can do to improve upon their performance. Many of these things won’t take long to […]

There are many small businesses that remain offline with their marketing efforts. But as time passes, the ROI for online streams continues to grow exponentially, making the “jump” more enticing than ever for traditional marketers. With the ability now to specifically and aggressively target people who are actively searching for the products and services you […]

Nothing can undermine the effectiveness of a pay-per-click (PPC) marketing campaign like a bad landing page (also called “marketing page” in the industry). You could send the most qualified traffic to it, only to have your hot prospects bouncing off to a page they can truly relate to. Since we don’t want you to do […]

As SEO practitioners, there’s often a good reason to exclude a certain search engine or site spider from looking at your pages. For example, some people who do not want their site archived over time by Archive.org will take action to block them from doing so. That’s where the robots.txt kicks in; set one up […]

For those of you wanting to be considered Yahoo Ambassadors, certified in using Yahoo’s new (and hardly improved) pay-per-click (PPC) account management system, you must pass their online test. What we’ve had a fair number of people ask us is what they need to score in order to pass the test. Well, we’ve taken the […]

MLS Access Itself No Longer Compels Prospective Buyers To Register
I’ve got a question for you. Why on earth would anyone looking to buy a home ever fill out a form without getting some value demonstrated to them first? With so many realtors and brokers still relying on archaic landing pages that only offer the […]

With a whopping-huge touchscreen, and the capability to browse websites (and use their applications) easily, the time to take real estate lead follow-up to the next level has arrived with Apple’s iPhone. What we can create now are iPhone lead management solutions that run on Safari on a phone and look really nice. Never before […]

A common thread I’ve been finding on a lot of boards recently is incorporating more human input into the way the SERPs come back from Google, Yahoo, etc. Google especially has been experimenting lately with taking into account a user’s search history when deciding which pages are most relevant. The way it has been working […]