What Will 2009 Bring?
Wed, 31/12/08 – 22:49 | No Comment

Happy New Year from BigSERP!
We wish everyone a healthy and prosperous 2009.
Check back with us in early 2009 for a design revamp and some more great insight on the search engine marketing industry.
Thank you for …

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Blogging

Blogs are an important online marketing tool. Often misunderstood, those who know how to use them right will reap the rewards.

Link Building

Websites need great content, but they also must be popular. Our recommendations will increase your PageRank and other indicators of popularity.

Paid Search Marketing

Pay-per-click using Google Adwords, Yahoo Sponsored Search, Microsoft adCenter. Learn all the tricks of the trade!

SEO Tips

Search engine optimization advice. Skip paying thousands and learn the ins and outs here.

Social Marketing

Twitter, Facebook, Myspace… These are the Web 2.0 conversational marketing tools. Use them wisely.

My Declaration of Search Independence
Tue, 10/07/07 – 5:57 | One Comment

A common thread I’ve been finding on a lot of boards recently is incorporating more human input into the way the SERPs come back from Google, Yahoo, etc. Google especially has been experimenting lately with …

Determining Your Market Share On Google Adwords – New Impression Share Metric
Sat, 7/07/07 – 0:41 | No Comment

It’s always most important to base all your Google marketing decisions upon what returns the highest return on investment (ROI), not whether your marketing reaches everyone in the search engine marketing world. That being said, …

Defend The Value Of PPC To Your Clients With Google Analytics
Thu, 5/07/07 – 23:25 | No Comment

These days it’s a popular thing, particularly among real estate agents, to go bashing pay-per-click as a legitimate marketing strategy. Two of the most popular criticisms I hear are that PPC does not generate a …

Monitor Adwords The Right Way Or Face Wrath Of Reduced Quality Score
Wed, 4/07/07 – 21:48 | No Comment

In my line of work, you get a lot of people who are very anxious about their marketing; when are their ads serving, how frequently, for what terms, etc. I’ve had clients that have told …

Google Cracks Down On Linking Schemes In Real Estate SEO: It’s About Time.
Tue, 3/07/07 – 15:08 | One Comment

Marc Rasmussen’s fascinating blog post on his recent real estate SEO struggles with Google is a must-read for anyone doing real estate website optimization. It shows how you can really get caught with your pants …

Basic Social Bookmarking To Hype Your Blog Site
Mon, 2/07/07 – 15:38 | One Comment

If you aren’t already using social bookmarking sites like Digg to advertise your great blog postings, then you might as well be writing your entries on a barn wall in rural Iowa with a red …

Google Adwords Content Network Campaigns For The Music Industry
Sun, 1/07/07 – 0:31 | No Comment

I moonlight as a singer/songwriter in the Los Angeles area. As an SEO/PPC expert, I’ve always wondered if setting up a Google Adwords content network campaign might be an effective way to get some new …

The BigSERP.Com Theme Song
Fri, 29/06/07 – 3:44 | No Comment

After countless hours in the studio, slaving away with high-dollar producers to perfect our website’s new jingle, I proudly present the final product to you in Google video format. You can read the lyrics below …

That Rack-Mounted Yellow Box: Google’s Search Appliance
Thu, 21/06/07 – 1:38 | No Comment

It’s hilarious to me that the Google Search Appliance looks like a rack mounted The Cheat. For those of you who are unfamiliar with Google’s partnership with Dell to distribute enterprise level search solutions using …

Preaching Persistence With Big-Ticket Leads
Tue, 19/06/07 – 6:12 | No Comment

When Your Widget Leads Don’t Pan Out
So you’re in the big business of fine widgets. Fine, pricey widgets! And you’ve spent a great deal of time and resources towards your comprehensive online marketing campaigns …