If you are running your business online, and are tempted to dive into search engine marketing (SEM), we strongly recommend that you choose a professional pay-per-click (PPC) management firm instead of trying to run the campaigns yourself. There are going to be some rare cases when having a great deal of expertise in the setup […]

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When businesses come to us looking for marketing, and don’t have an existing site, they need a place to start. The first question we ask many business owners is “do you really even need a website?” If spending thousands on website design and development isn’t within their means, or even justified for the small size […]

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Landing pages are of course a vital part to any SEM/PPC campaign, but one thing that can be limiting with them is that they are very specific and need to be simple so that the visitor is given exactly what they are searching for. But what about cases where your Pay Per Click traffic is […]

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There are several things that will help your cause with Google, Yahoo, and the other search engines when you are picking out a domain name. There are also a number of things that are critical to consider for your branding. Marrying these two sometimes contradictory marketing facets can be tough. Ultimately, your domain will probably […]

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The debate on whether SEO content or inbound linking matters more when it comes to getting your site ranked rages on. Bottom line though is that you’re looking at 1A and 1B. No other site factors are even close. So you simply must devote adequate budget to address both in order to climb up the […]

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Clients will often ask us whether we can set it up so that the contact forms on their lead generation landing pages have built-in validation to keep “fake” or “bogus” leads out of their contact management system (CMS).
We don’t filter leads because it can cause more people to bounce off the landing page (in other […]

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Probably the most common question we get from real estate clients is: my website’s marketing is not working for me in terms of leads. I am getting leads but they are bogus or I contact them and they never call or email me back. Should I cancel my service?
Get out of your real estate agent […]

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When working with a lead generation program for big-ticket items like cars, houses, jewelry, etc. some high-end clients will question the value of their leads. Some express frustration that those who submit their forms are not ready to do business right away, and a few even pull the plug on things, completely prematurely. How can […]

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This question comes up all the time in the search marketing industry: why should I even bother setting up a landing page for my pay-per-click account? Doesn’t my home page have all the information anyone could need?
The funny thing is that the second question actually answers the first question. Let us explain: if the entire […]

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Question: Should I Target my SEO Content Towards Small Niches?
Answer: It depends. Especially with phrases that don’t return a high number of pages (under 500,000 results), content aggressively targeting these specific niche key phrases can make a big difference. The only thing that’s important after considering that; do these phrases also yield a high enough […]

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