When writing SEO content for your site, it’s easy to lose sight (do you like that I used two words that sound the same but have different spellings so closely together?) of the fact that the information you are drafting for your traffic is meant first and foremost for the search engine spiders. To write […]

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For those out there wondering what the difference is between a “Adwords Qualified Individual” and a “Google Qualified Professional”… well the short answer to that question is that there is none.
We were stumped when we chanced upon several search marketing firm websites that utilized a “Google Qualified Professional” logo to display their certified expertise with […]

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You must be selective with the keywords you choose when setting up your PPC campaign, or it is doomed to fail right from the very beginning. The more specific you are in selecting phrases that describe your products and services, the higher the quality of traffic you will receive. That’s not to say you can’t […]

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One tool we’ve found extremely useful in formulating what key phrases to target with our SEO copywriting is Google’s Keyword Tool that’s located inside the Adwords Editor. Definitely take advantage of the Keyword Tool’s ability to show you relative traffic for search terms. That way you’re not wasting time addressing a niche that won’t give […]

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1. High Position Equals High Value
For high-end companies with ocean deep pockets looking to use the search engines as their own digital billboard, sure, it’s worth the price to pay and get into the top positions for your ppc keywords. But for most small businesses, the cost/benefit analysis will show that over the long term […]

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Okay, so you’re psyched to get your SEO content rolling… well that’s great! When you’re eagerly chomping at the bit to start assaulting a blank page with copy for your site, the last thing you want is someone digitally handing you an SEO style guide, but that’s what you need to consider before you even […]

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There’s no better way to get yourself on the path to RSS syndication or linking than to start drafting a series of catchy-sounding lists. There’s also no better way to establish yourself as the authority on any subject. If you can grade the top ten office supply innovations of 2007, or list out “Extreme Mountain […]

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We’ve found that the buzz is true; turning off Google’s Search Network and running your campaign on Google search alone is the best way to go. A lot of the Search Network traffic (we’re not talking about Content Network, but Google’s affiliate search partners) doesn’t carry much value because a large majority of it comes […]

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Another common mistake amateur internet marketers can make is to use a shotgun approach when it comes to the different “streams” the search engines offer to advertise using. Remember that success using paid search not about how many people you can put your ads in front of. It is all about selectively targeting your markets […]

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Are you still directing all of your keywords and ad texts to either your site’s homepage or one of your site’s inner pages?
If you answered in the affirmative, then you are most likely finding yourself paying close to, if not, the premium click prices for your keywords and key phrases. If you haven’t realized by […]

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